CCM Hockey Partners with ENDVR

We are happy to announce that ENDVR has been chosen to be CCM Hockey’s global partner for sales associate training and incentivization.

As the largest hockey equipment manufacturer in the world, CCM Hockey is committed to creating high-quality equipment, while also upholding the highest standards for service and customer care.

“We are committed to providing sales associates with a learning experience that details the core innovation and technology found in CCM equipment. ENDVR will allow us to effectively provide sales associates with a more comprehensive approach to our products, thus enhancing the consumer experience at retail” says Melissa Rhodes, Trade Marketing Manager at CCM.

With ENDVR’s versatile app, CCM can now educate and motivate frontline sales teams on an ongoing basis through incentivized training and contests, boosting sales, and improving in-store customer experience

Why brands and retailers are embracing ENDVR

CCM joins other leading brands, including Burton, SPY, Vuori & Smith who’ve embraced the power of ENDVR to improve training and communication with frontline sales teams.

Find out how ENDVR can help you:


Enjoy easier and more consistent communication with the frontline.

  • Simplify your sales contests

  • Streamline your training

  • Get valuable feedback and insights

Learn More


Motivate your employees and build an even better team.

  • Make training easier and more cost-effective

  • Keep employees informed and motivated

  • Improve frontline morale and boost sales

Learn More

About CCM Hockey

CCM Hockey is a leading designer, manufacturer and marketer of hockey equipment and related apparel. With its headquarters located in Montreal, the company has operations in Canada, the United States and Europe. CCM Hockey equips more professional hockey players than any other company, including superstars like Connor McDavid, Alex Ovechkin, Sidney Crosby, Carey Price and John Tavares. CCM Hockey is also the official outfitter of the American Hockey League, the Canadian Hockey League, and several NCAA and National teams. For more info, visit:

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