All posts by Clair Chapelle

Retail  sales associates (RSA) are the frontline and often seen as the face of many brands to customers, they play [...]

It’s no secret that in outdoor retail, the store floor is where purchase decisions are finalized. Shoppers walk in with [...]

The start of 2025 has been a bit interesting. Talk of tariffs are softening consumer confidence, have the potential to [...]

When it comes to influencer marketing, brands are always looking for the best ways to get the most out of [...]

Frontline employees are the heart of every customer experience and the face of your brand. Investing in their training isn't [...]

The Retail Floor: A Frontline Perspective Sales associates are the unsung heroes of creating a great shopping experience. They guide [...]

What began as niche garage sales and local gear swaps has exploded into a $27.5 billion resale market, outpacing traditional [...]

Brands are always searching for new ways to motivate their teams and improve performance. One of the most impactful approaches [...]

Shoppers are becoming more cautious with their spending. With rising tariff concerns and economic uncertainty, consumers think twice before making [...]