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  • Writer's pictureValeriia Moskovets

Insights from ENDVR's Journey at The Running Event and ISPO Munich

Last week was an exciting time for ENDVR as we had the opportunity to participate in two major trade shows – The Running Event in Austin and ISPO Munich. These exhibitions were about showcasing trends and creating meaningful connections, gaining valuable insights, and navigating the constantly evolving landscape of the sports and outdoor industry.


Building Relationships: The Essence of Business Triumph


At the core of our experience at both events was the paramount importance of building meaningful relationships within the industry. We connected with fellow entrepreneurs who shared our passion for their work. These connections went beyond mere business transactions and developed into friendships, advisory alliances, and collaborative partnerships.

During these events, the ENDVR team had the pleasure of meeting esteemed clients, as we seized the on-site opportunity to delve into current trends in the retail industry. Engaging discussions were held with industry stalwarts such as Hannah Fuller, Wholesale Key Accounts at Vuori, Sissel Himle, Global Trade Marketing Sweet Protection at Active Brands AS, Georgina Kirby, General Manager at Kari Traa, Dominik Flatscher from Burton Snowboards Europe, and Edd Seater from Hectic Europe, among others. These interactions added a layer of depth to our experience and enriched our understanding of market dynamics.


Focus on Data-Driven Innovations in Retail Industry


Both trade shows provide valuable insights into the latest trends in the international sports sector, focusing on the growing importance of data-driven technology in retail. As we embrace digitalization, at ENDVR, we go beyond the ordinary and embrace a unique mission—to connect brands, retailers, and their sales associates. Our innovative approach involves providing real-time data and insights that form the foundation for digital learning modules, seamless sales incentives, and efficient retail operations. This initiative is not just about following the rules; it aims to establish industry benchmarks and lead the way towards a more inclusive and interconnected future for the retail industry as a whole.


Collaboration Unleashes Innovation: A Driving Force


One prevalent idea that stood out was the incredible impact of collaboration in driving innovation. The trade shows created an environment for open and honest discussions, where ideas were freely exchanged, and partners actively participated by sharing their opinions, suggesting improvements, and celebrating successes together. The emphasis on collaborative teamwork showed that genuine progress is made when industry professionals come together to push boundaries and create meaningful results.


Gratitude and Anticipation: A Collective Journey


The events were filled with expressions of gratitude, as all participants acknowledged the energy and inspiration they received. The shared enthusiasm and sense of community reminded us of our collective dedication to bringing about positive change in the industry. As one insightful entrepreneur put it, "We have exciting times ahead in the outdoor and sports industry."


In essence, our experiences at The Running Event in Austin and ISPO Munich emphasized the crucial role of collaboration, meaningful relationships, and innovation in driving the sports and outdoor industry toward an exciting and sustainable future. Beyond just being showcases, these events served as platforms for creating a shared vision, and we are excitedly looking forward to the ongoing journey ahead.


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