How Dragon Alliance Raised Average Selling Price $33 by Staying Top of Mind with Store Staff

For over three decades, Dragon Alliance has been at the forefront of the eyewear industry, known for its innovation and premium quality. Specializing in sunglasses and snow goggles, our brand caters to action sports enthusiasts worldwide. With a history rich in innovation and challenging the status quo, and a dedication to pushing the boundaries of eyewear technology, Dragon Alliance is a brand for individuals who want to forge their own path and see the world on their own terms.

Overcoming Training Challenges

Despite their esteemed position, Dragon Alliance faced a significant challenge with the traditional training methods of retail staff at their wholesale retail spaces. As relying on face-to-face training, they struggled to measure its effectiveness. Matt Hall, Head of Brand and Sales, explains, ``We focused mainly on face-to-face training, but it's really hard to quantify the ROI. It's tough to understand if people are actually absorbing the information.``
This gap in measuring engagement led the brand to explore new alternative solutions, but transitioning to online platforms had its own problems. Matt says, ``We dabbled with some online educational platforms, but they were really clunky and desktop-based. We literally saw virtually zero uptake.`` This lack of user engagement underscored the need for a more seamless, user-friendly and engaging solution for providing training for direct employees in brand’s partner stores.

Finding the Solution with ENDVR

In a pursuit of a better digital education solution, Dragon Alliance turned to the ENDVR retail sales enablement platform, as with its tailored features, ENDVR platform emerged as the perfect choice for revolutionizing training initiatives. Matt Hall, reflecting on the decision-making process, highlights several key features that made ENDVR stand out:

App-Based Convenience:

ENDVR’s app-based design resonated with brand’s target audience, especially the younger demographic. Matt explains, “The app-based design of ENDVR resonated with our retail staff at stores, allowing for training anytime, anywhere, and is more inline with how people consume information in this modern age.” This flexibility not only meets the evolving needs of sales associates but also streamlines the onboarding process for new staff members.

Flexible Incentive Management:

One of ENDVR’s standout features is its robust incentive management system. This system allows brands to incentivize staff for completing training missions using various rewards, including cash incentives, discount codes or products. Matt notes, “The flexibility of ENDVR’s incentive management system allows us to tailor incentives to individual store preferences, maximizing buy-in and motivation.”

Real-Time Reporting:

Perhaps the most crucial aspect of ENDVR is its real-time reporting capabilities. Matt emphasizes, “The real-time data provided by ENDVR is invaluable, allowing us to make informed decisions on the fly. We can course correct in-season, and this reduced lag time between analysis and implementation can mean the difference between a good and great sales period.” By accessing real-time insights into staff engagement and performance, Dragon Alliance can promptly address challenges and allocate resources effectively. Additionally, the platform’s quiz functionality enables brand to evaluate the effectiveness of their training content and refine educational initiatives accordingly.

Seamless Integration and Successful Launch

Integrating the ENDVR digital platform into Dragon Alliance’s existing sales associate program was a smooth process with invaluable support from the ENDVR team. As pioneers in the Australian market, Dragon Alliance successfully launched digital learning and sales campaigns, setting themselves apart from competitors. Reflecting on the outcome, Matt affirms: “Even within the first year of the successful launch of learning and sales campaigns, we gained impressive traction, especially during the challenging COVID lockdowns.”

Impact of ENDVR on Dragon ANZ's Digital Education Efforts

The implementation of ENDVR retail sales enablement platform into Dragon Alliance operations brought transformative results, driving improvements in sales figures, revenue growth, and overall staff engagement:

Sharing Best Practices

Dragon Alliance’s journey with ENDVR highlighted the importance of streamlined processes and creative content in digital education. Matt Hall offers the following recommendations for those considering a similar platform:

01.
Get Creative with Training Content:
To capture and retain attention, training content must be creative and stand out. Leveraging ENDVR's versatile platform, brands can experiment with formats like quizzes and multimedia to craft engaging training experiences.
02.
Utilize Reporting for Improvement:
ENDVR's robust reporting tools provide valuable insights into training effectiveness. By analyzing metrics and feedback, organizations can refine their training strategies for greater impact.
03.
Take Risks and Have Fun:
Matt encourages a culture of risk-taking and fun in training content. Embracing creativity and experimentation can lead to innovative experiences that foster a dynamic learning environment.

Future Plans with ENDVR

Looking ahead, Dragon Alliance is committed to harnessing the power of ENDVR digital platform to further enhance its success. The brand aims to explore new avenues for delivering personalized and impactful training experiences to its sales associates, equipping them with the knowledge and skills needed to excel in their roles.

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