
Steve & Jaffray
Six Simple Tips for Building a Great Digital Retail Sales Contest
Sales contests are great ways to boost sales and build morale among your frontline. Digitizing these contests makes them all the more fun and easy to do.
However, the added efficiency of a digitized sales contest doesn’t guarantee optimal outcomes. Like any great sales contest, the digitized version still needs to motivate your sales team so you can get the results you want and the data you need.
So, what’s the secret to building a great sales contest?
How do you build a sales contest that's efficient, fun, and effective?
Here are six simple tips for building a great sales contest.
Set Your Goals
Each sales contest has two sets of goals: goals you set for your frontline; and ones you establish for your marketing and sales team. It's important to remember that you're building one tool to achieve two outcomes, which is why you need to identify your desired sales results while also pinpointing the type of data you want to collect throughout the contest. Once you've identified your goals, they can act as guidelines to build-out a sales contest mission that's both efficient and effective.
Focus on Team Building
Focus on promoting healthy competition that creates positive team building. Building a sales contest is as much about boosting morale as it is about increasing sales. A good sales contest should reward top sellers and motivate other associates to do better through positive reinforcement. Whether you choose to reward individual associates at the top of the leaderboard or prefer to organize a full “store vs. store” competition that rewards the entire store team, remember that your end goal is to rally the frontline to drive sales.
Infuse Fun Throughout
