Want to know what really drives in-store sales? We asked 500 sales associates what customers care about, what questions they ask, and what helps them feel confident recommending a product. This report breaks down what associates are thinking on the floor – what gets their attention, what they need from brands, and how you can better support them. If you want to show up at the moment of decision and build stronger connections at retail, this is for you. Download the report and get closer to the people who influence every purchase.