Turn frontline employees into authentic micro-influencers on-line. Reward them for using their social networks to amplify your story telling at the local level.
Empower them to promote your brand and their store as a destination for it.
Missions can be posting a picture of your products to social media, tagging both your brand and their store.
Use pre-determined text & hashtags to promote certain products or events.
Users are compensated with cash or product for each successful mission they complete.