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About us

ENDVR is a company built for brick & mortar retail. We are an app that allows brands/retailers to build a direct line of communication between them & the front line employees selling their product. 


We help businesses incentivize & empower those front line employees to drive sales, and provide unparalleled insight into how they can continually improve their product & service.


ENDVR Co-Founders

Steve Gendron and Jaffray Hill

Photo Credit: Eva Blue Photography

About Steve

Steve Gendron, Co-Founder and CEO of ENDVR, worked in the retail industry for over 20 years. After graduating from Bishop’s University in Finance & Economics, he went on to start his first company, a retail store in Montreal, QC From there, Steve started working in distribution, wholesaling products like TOMS, Havaianas and more to retailers of all sizes.

Steve’s years of experience in retail gave him insight on how technology could help all sides of the retail equation. In 2015, inspired by those insights, Steve founded NewKnow with Jaffray, a training & communication app for retailers . Today, Steve’s focus is on product vision and customer development for ENDVR, and is always looking at how ENDVR can continue to provide more value for its growing client base. 

About Jaffray

Jaffray Hill, Co-Founder and CFO of ENDVR, started his career when he graduated from Bishop’s University in Finance & Economics. From there, he worked for the Bank of Canada, then moved onto project management in the financial services and then technology industry.


Jaffray partnered with his girlfriend in 2009 to build her fashion label. The experience, along with his first job as a sales associate at Sport Check, taught him the importance of frontline retail employee education, which reinforces his faith in the solution they are building at ENDVR.

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