Before becoming Senior Client Success Manager at ENDVR, I spent 11 years as Marketing Manager for Mountain Hardwear Canada. A significant amount of my time (& budget) was spent on co-op marketing – developing and executing marketing plans specifically for wholesale partners.
As Marketing Manager I was tasked with driving sell-through, building retailer relationships, and ultimately, delivering measurable results. Retailers have varying marketing resources, expertise, and budgets. Trust me, I get it. Just trying to provide timely and relevant co-op marketing materials, training, and guidance required tons of coordination.
I’d throw everything at it: digital ads, web banners, social posts, branded emails – sometimes even sales incentives, although I still cringe at the thought – such a painfully manual task! But at the end of the day, I’d ask myself, ‘Did any of this actually drive foot traffic?’ And even if it did, how could I prove those customers bought our brand? The truth is, attributing sales to my co-op marketing efforts across a diverse retail network felt impossible.
Then, we began using ENDVR. I shifted my discretionary co-op marketing funds into sales incentives – whether nationwide, or targeted to specific retail partners. Suddenly, I had a powerful tool that simplified my workload and gave me the data I needed to impress my leadership team. Weekly meetings with leadership moved from “Here is a mock up of the email we did with x-retailer” to “this past week we paid $x in cash rewards to sales associates, which attributed to $x in total sales, x number of units sold, for an ROI of 35 : 1, at all of our key accounts across the country.” Access to this type of data helped my team and I understand what was working and where to focus our future efforts.
I no longer felt the glazed over looks of our sales team when presenting past season efforts at Sales Meetings because I was able to present concrete data: “this is exactly how our marketing spend supported sell-through.”
Needless to say it didn’t take long for me to realize that ENDVR gave me a direct way to influence and measure what happens on the store floor. The data I had at my fingertips helped me to become a more results-driven marketer. So, if you’re ready to move beyond the “maybe” and start seeing definitive proof of your impact, it might be time to explore how a platform like ENDVR can transform your approach, just like it did mine.
The best part? You don’t have to wait. You can explore the ENDVR platform for free and start connecting directly with the sales associates at your retail partners’ stores today. Whether you’re looking to launch your first campaign or just want to see what’s possible, it’s never been easier to take that first step. No meetings, no long onboarding process – just instant access to the tools I wish I had years earlier.
