OTIS Eyewear
Premium Eyewear
Data-Driven Triumph: OTIS Eyewear's Sales Campaign on ENDVR
From guessing game to strategic sales contests
Key Results
Discover the winning formula behind OTIS Eyewear's retail excellence as they collaborate with ENDVR. Together, they aim to not only enhance their retail success but also revolutionize the way they empower and incentivize their retailers and sales associates.
State of Things Before ENDVR
Before OTIS Eyewear started using the ENDVR platform, the traditional method of sales contests involved distributing envelopes with cash and vague instructions to retail stores, resembling a treasure hunt.
OTIS Eyewear's Biggest Challenges
- Unclear Sales Contest Approach
- Lack of Visibility
- Disorganized Distribution
- Absence of Concrete Data
- Navigating Without Clarity
As OTIS prioritized sustainability in a market full of plastic alternatives, it faced the challenge of balancing premium pricing and cutting-edge technology while implementing strategies to support and empower retailers and their store associates.
"We were looking for new ways to not only inform the staff but also to incentivize retailers to learn about the OTIS Eyewear Brand and help them sell our products more efficiently and effectively to their customers."
Finding the Solution
To address this challenge, OTIS Eyewear turned to ENDVR – a platform that elevates in-store experiences, educates sales associates, and incentivizes them to enhance sales performance through digital campaigns. Associates receive rewards such as cash, discounts, free products, or prizes upon completing each campaign.
"We partnered with ENDVR because, first of all, they gave us an opportunity to educate and train retail staff by utilizing the training platform to communicate the real value of the product. Secondly, as a premium brand, we felt that it was critical to reward the retailers and their staff for selling OTIS Eyewear to end customers. ENDVR helped us encourage and amplify sales of our product, exceeding our and our retailers' expectations."
The ENDVR Difference: Structure, Visibility, and Data-Driven Insights
In the world of sales contests, the traditional approach was like a guessing game. But with ENDVR, OTIS gained control and insights, transitioning from the Stone Age to the Space Age. They can now check leaderboards and monitor store activity in real time.
Results of Sales Incentives
According to Alex Colvin, they can delve deep into the data, store by store, style by style, finally gaining an understanding of who's participating, what's selling the best, and what's not quite hitting the mark.
Experiments with Learning Missions
OTIS values knowledge and has revolutionized its brand story-sharing through learning missions on ENDVR. These missions create a direct link between the brand and shop employees, making them feel valued and connected.
"We want the learning mission to be easily accessible to shop employees, whether or not a sales rep is present. It's like a digital sales training clinic. It's not complicated; it's simple, straightforward, and effective. Shop employees can quickly grasp the key selling points by looking at the questions and translate that knowledge into sales, even if they only skim through it."
Key Takeaways
Embrace New Technologies
Stay ahead by adopting platforms like ENDVR that align with the digital age.
Simplify Your Contests
Keep sales contests straightforward and accessible for maximum participation.
Know Your Product Range
Use data to understand which products resonate best with different stores.
Empower Retailer Staff
Connect directly with shop employees to make them feel valued and knowledgeable.