Consumer CashbackYour DTC Site Shouldn't Be Your Retailers' Biggest Competitor.
A brand-funded consumer cashback promotion, redeemable at the retail partners carrying your brand. Every DTC site promotion drives full-price sales for your dealers in-store.
Sources & methodology
- ENDVR platform data across 160+ brands and 15,000+ dealer locations, covering verified sell-through from Jan 2024 through the current month. Cashback ROI is verified sell-through divided by cashback rewards paid out on active campaigns.
- Internal same-store comparison of participating brands versus matched control stores. Individual brands range from +18% to +70% depending on category and program design.
Your DTC Promotions Are Driving Sales Away from Your Retail Partners.
Every DTC site promotion sends the customer to your own checkout instead of the retailer's till. The escalation is predictable. A polite ask about pricing on the next call, then an email looking for a rebate, then a 20-percent cut on next season's pre-book, then a competitor brand filling the slot on the floor. The retailer who helped establish the brand in its early days is now competing with it for the same local customers.
End Channel Friction. Answer the Price Objection. Align Both Channels.
Three ways Consumer Cashback turns your DTC promotions into full-price sell-through at the retailers carrying your brand.
End the Competition Between Your DTC Site and Your Retail Partners
Your DTC site can run any discount. The retailer can't match it without eating margin. Consumer Cashback lets you fund the same offer in every door carrying your line. The retailer holds the margin at the till while you drive full-price sell-through at the shelf.
Give Your Retailers the Answer to "I Can Get This Cheaper Online"
The statement specialty retail hears every day. With Consumer Cashback, the associate has a specific answer: buy here, scan the receipt, the brand sends you the cashback. The customer pays the same as they would on your DTC site, and the retailer holds the margin.
A Wholesale Channel and a DTC Channel Pulling in the Same Direction
Run a single consumer promotion across DTC and wholesale at the same time. DTC drives engagement online while wholesale drives full-price sell-through at the shelf. The investment powering one channel powers the other. The marketing review reads one number across both.
Scenarios Every Wholesale Team Recognizes
Four situations that change when Consumer Cashback is live.
The Rebate Thread
Today
“Just had a price match inquiry on this dry pouch. We paid $75. Your DTC site has it on sale for $75. Can you bring this back up to MSRP?”
With Consumer Cashback
The retailer holds full margin at the till. The customer earns the cashback the brand funded. The rebate request, the apology email, and the quiet decision to cut next quarter's order are all gone.
The Awkward Reorder Visit
Today
“We still have most of the inventory we pre-booked. A handful of customers came in, found your site cheaper, and left. There's no reorder this season.”
With Consumer Cashback
The rep walks in with a sell-through report: $52,000 in full-price sales into the store this season on a $2,000 cashback investment. The reorder gets written.
The Pre-Book Conversation
Today
“Last season we lost three sales to your DTC flash discounting, and I still don't know your strategy for this year. I'm not pre-booking that deep until I do.”
With Consumer Cashback
The same promotional calendar that used to undercut her is now driving customers into her store at full margin. She increases her pre-booking knowing she has the brand's support.
The Closed Account
Today
“We've spent three seasons trying to compete with your website and losing. We won't be carrying you next year. The space is going to a brand whose pricing doesn't sit below ours.”
With Consumer Cashback
Every DTC promotion lands as full-price sell-through in the store. The buyer keeps the brand on the floor because the math finally works.
From Your DTC Site to Their Store.Verified Sell-Through Back to You.
Brand Funds a Cashback Offer
Set the product, reward, and deploy across all channels
- Define the cashback amount (e.g. 15% back)
- Choose eligible products and retail partners
- Customer sees the offer through social, email, website, or in-store
Customer Buys In-Store
Purchases at a participating retailer and snaps the receipt
- Buy at any participating retail partner
- Snap a photo of the receipt
- Submit in under 60 seconds
ENDVR Verifies and Pays
Verified sell-through data back to the brand
- AI-verified purchase confirmation
- Cashback paid directly to the customer
- Brand gets a verified shopper record
How to Go Live
One link. Deploy it across every channel you already run. Same simplicity as a DTC promo code. The difference is where the demand routes.
Email List
The welcome offer customers get for signing up to your database.
Website
Homepage banners, product detail pages, and dedicated promotional placements.
Paid and Organic Social
The cashback offer in paid social campaigns and organic posts.
B2B Portal
In dealer communications so retailers know the campaign is live before customers walk in.
In-Store Signage
At the shelf, where the customer is making the decision.
Email List
The welcome offer customers get for signing up to your database.
Website
Homepage banners, product detail pages, and dedicated promotional placements.
Paid and Organic Social
The cashback offer in paid social campaigns and organic posts.
B2B Portal
In dealer communications so retailers know the campaign is live before customers walk in.
In-Store Signage
At the shelf, where the customer is making the decision.
One Mechanic. Four Deployment Strategies.
DTC Site Parity
The same offer your DTC site runs for new sign-ups, abandoned carts, or season-end clearance now extends to every retailer carrying the line. The customer pays the same. The retailer maintains their margin.
Brand Consumer Campaigns
Paid social, email, organic posts, all driving customers into the doors carrying the brand. The marketing investment finally lands as verified in-store sell-through, with attribution and customer data to match.
Retail Co-op Marketing
The retailer runs the link in their email, social, and in-store promotion. The brand funds the cashback, the retailer keeps full margin, and the brand sees verified sell-through into that specific door in real time.
In-Store Conversion
The sales associate uses the link to convert customers already on the floor. The shelf price holds, the consumer earns the cashback, and the associate has a specific answer to "I can get this cheaper online."
A Live View of Your In-Store Impact.
Watch redemptions happen in real-time, measure the impact on sell-through, and see your customer database grow.
Consumer CashbackWe Work Together
You're bringing customers in with Consumer Cashback. See how the rest of the platform helps you convert them.
Digital Education
·Build ExpertiseTrain associates to become confident brand advocates who can articulate your value proposition.
Sales Incentives
·Power the SaleMotivate the sale at the shelf edge with targeted rewards that power product recommendations.
Display Maintenance
·Ensure VisibilityMaintain brand presence with photo-verified compliance that keeps your products front and center.
Frontline Insights
·Unlock Market IntelligenceTurn your frontline into a market research engine. Surface insights that shape strategy and reveal what's happening at the shelf.
Consumer CashbackWe Work Together
You're bringing customers in with Consumer Cashback. See how the rest of the platform helps you convert them.
Digital Education
Build Expertise
Train associates to become confident brand advocates who can articulate your value proposition.
Sales Incentives
Power the Sale
Motivate the sale at the shelf edge with targeted rewards that power product recommendations.
Display Maintenance
Ensure Visibility
Maintain brand presence with photo-verified compliance that keeps your products front and center.
Frontline Insights
Unlock Market Intelligence
Turn your frontline into a market research engine. Surface insights that shape strategy and reveal what's happening at the shelf.
Consumer CashbackWe Work Together
You're bringing customers in with Consumer Cashback. See how the rest of the platform helps you convert them.
Digital Education
Build Expertise
Train associates to become confident brand advocates who can articulate your value proposition.
Sales Incentives
Power the Sale
Motivate the sale at the shelf edge with targeted rewards that power product recommendations.
Display Maintenance
Ensure Visibility
Maintain brand presence with photo-verified compliance that keeps your products front and center.
Frontline Insights
Unlock Market Intelligence
Turn your frontline into a market research engine. Surface insights that shape strategy and reveal what's happening at the shelf.
Frequently Asked Questions
Everything you need to know
Ready to Power Sell-Through Across Your Dealer Network?
Launch your first consumer cashback campaign today or talk to one of our sell-through experts to see how Consumer Cashback can power in-store sales across your wholesale channel.