Staying ahead in retail takes more than keeping up with trends – it means setting the standard. As we move through 2025, hyper-personalization has become essential to retail success, transforming how brands and retailers connect with their audiences. This approach goes beyond broad marketing tactics, focusing on crafting experiences tailored to individual preferences. While much attention is given to personalizing customer interactions, the role of sales associates is equally important.
The Rise of Hyper-Personalization in 2025
Hyper-personalization is shaping retail by leveraging advanced technologies to deliver experiences that feel uniquely personal. Currently, the retail industry is seeing unprecedented growth in AI-driven personalization, with the market for AI in e-commerce personalization valued at $9.01 billion and projected to exceed $64 billion by 2034, growing at a CAGR of 24.34%. This surge reflects the increasing use of AI to predict customer intent, analyze behaviours, and provide real-time recommendations across multiple touchpoints.
Consumers are expecting more than transactions – they want interactions that acknowledge their individuality. 81% of customers prefer companies offering personalized experiences, and 70% value engaging with employees who know their purchase history and preferences. This demand goes beyond online platforms to physical stores, where the human element is important.
Companies like Netflix have set a high bar for personalization with recommendation algorithms that analyze viewing habits to suggest tailored content. In retail, similar principles are applied, not only through digital interfaces but also through in-store interactions. Outdoor retailer REI leverages customer data to provide personalized experiences, such as their REI Adventures program, which offers tailored outdoor adventures based on customers’ interests and preferences, enabling staff to make more relevant product suggestions.
How ENDVR Drives Personalization Through Associates
While many retailers focus on direct customer personalization, ENDVR takes a different approach by prioritizing the personalized education of sales associates. Doing so ensures associates are better equipped to deliver exceptional customer service and product knowledge. ENDVR’s platform harnesses data analytics to understand associate performance, product knowledge, and sales trends, enabling brands to tailor incentives, training, and communications to individual needs.
Two of ENDVR’s core products are targeted sales incentives and digital education campaigns. For example, a brand identifies an underperforming product. In that case, ENDVR can launch a learning campaign to educate associates about its features and benefits. This targeted approach addresses knowledge gaps, empowering associates to sell more effectively.
Access to Real-time insights is another benefit of ENDVR’s approach. Brands can access data on associate engagement, sales performance, and customer preferences, allowing them to make informed decisions. Push notifications directly provide contest, prize, and campaign updates to associates’ devices. This keeps associates motivated and informed, encouraging them to stay up to date with brands and products to provide tailored recommendations that improve customers’ shopping experiences.
ENDVR’s impact is evident in its work with brands like Mountain Hardwear. By integrating ENDVR into its go-to-market strategy, Mountain Hardwear achieved increased sales and improved product reorders, thanks to the platform’s ability to provide real-time data and targeted campaigns. This benefited the brand and ensured that associates were well-prepared to deliver personalized service, creating a win-win for all stakeholders.
With the right tools, brands can create a seamless omnichannel experience by connecting online insights with in-store actions. This means shoppers get consistent, personalized service – whether they buy online or in person – thanks to associates who are informed and ready. By tapping into data like sales performance, product trends, and regional preferences, brands can deliver more innovative promotions and adapt pricing strategies to better match what customers want, where and when they want it.
Conclusion
As hyper-personalization continues to define retail in-store and online, platforms like ENDVR support brands and retailers aiming to deliver exceptional experiences. By focusing on the personalized education of sales associates, ENDVR creates a foundation for meaningful customer interactions that drive loyalty and sales. With 71% of consumers expressing frustration without personalization and 65% prefer businesses offering individualized experiences, ENDVR’s data-driven approach ensures that sales staff meet these expectations head-on.
Adopting ENDVR is a strategic move to stay competitive. It’s not just about keeping pace with trends – it’s about leading the charge in creating retail experiences that resonate on a personal level. By empowering associates with tailored tools and insights, ENDVR transforms every customer interaction into an opportunity to build lasting connections.
