At ENDVR, we believe retail is more than a sales channel; it’s a community hub, a place where real conversations happen, and where culture is shaped from the ground up. That’s why we’re thrilled to announce our new partnership with Protect Our Winters Canada(POW), a charitable organization leading the outdoor community to protect the places and experiences we love
Together, we’re working to give retail teams the tools to go beyond the sale and make an impact on something bigger: protecting the lands we all love.
Why This Partnership Matters
Most associates in specialty outdoor stores aren’t just selling gear — they live the lifestyle. They hike, ride, run, camp, play, and climb. They’re deeply connected to the verticals they work in, often using the very gear they recommend. That connection to the outdoors is personal, and many are already seeing the effects of climate change firsthand: shorter seasons, warmer winters, and smoke-filled summers.
But feeling connected isn’t the same as knowing how to take action. That’s the gap we’re closing.
By bringing POW’s mission to the ENDVR platform, we’re giving associates easy access to educational content that explains who POW is, what they do, and how to get involved.
What’s Launching This Fall
Starting this season, ENDVR users will see new content modules and in-app activations designed in partnership with POW. Associates will be able to:
- Learn about POW’s mission and the climate issues affecting the outdoor industry
- Become individual POW members
- And win/earn Pow branded swag
This training is quick, clear, and built for how associates already use ENDVR: mobile-first, easy to understand, and made for real impact on the shop floor.
The Moment of Influence
We talk a lot about how the store floor is where buying decisions are made. It’s also where brand trust is built. A recommendation from an associate can sway a purchase, shape a customer’s perception, and in this case, spark a larger conversation about climate.
This partnership builds on that insight. But instead of just equipping associates to talk about a product, we’re helping them talk about something even more important: the future of the outdoors.
As Steve Gendron, CEO of ENDVR, put it:
“Associates are on the frontlines, not just of retail, but of cultural influence. With ENDVR, they now have the tools to bring climate awareness and advocacy into every store.”
“By connecting one of the industry’s most influential networks, frontline retail teams, with a powerful climate mission, ENDVR and POW are working together to protect the places and experiences we love through education, action, and community.” David Erb, Executive Director
Ready to Take Action?
If you care about the outdoors, you can take action today. By becoming a POW member, you’re helping build a community that speaks up, pushes for real change, and protects the natural spaces we all love and depend on.
Whether you work in retail, spend your weekends outside, or just want to make a difference, your voice matters.
Let’s turn passion into action—one store, one conversation, one advocate at a time.
