All posts by Clair Chapelle

Walk into any retail store and you’ll see hundreds of products, dozens of signs, maybe even a flashy endcap or [...]

Wholesale has reemerged as one of the most effective growth engines in 2025. After years of heavy investment in direct-to-consumer [...]

As a former Marketing Manager who was responsible for retail marketing, I remember the combined sense of thrill and terror [...]

We are officially in the second half of 2025 and with that comes a wave of new behaviors, priorities, and [...]

Back-to-school season is here—and for outdoor, footwear, and lifestyle retailers, that means a surge in store traffic and shopper urgency. [...]

For many associates, a visit from the right rep is more than a routine check-in. It’s a chance to learn [...]

A customer walks into a store looking for a bike. They’re prepared or they think so. They've researched online and [...]

The traditional strategy and approach to sales rep store visits is changing. Today’s rep responsibilities are more than dropping off [...]

Retailers often invest heavily in associate onboarding and generating early-season product momentum. But there’s a common problem in brick-and-mortar stores [...]