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Your Black Friday’s Secret Weapon Is Turning Your Sales Associates into Brand Advocates

Support your sales associates to become your ultimate Black Friday secret marketing and sales weapon.

How Leading Brands like WPS and Dragon Alliance Are Measuring the ROI of In-Store Campaigns

Discover how brands like WPS and Dragon Alliance measure their ROI of in-store campaigns by leveraging real-time data & engaging retial staff

Turning Passion into Action: ENDVR Partners with Protect Our Winters to Bring Climate Advocacy to the Sales Floor

Learn how ENDVR and Protect Our Winters are uniting the outdoor industry by equipping sales associates to take climate action in-store

The Subtle Power of a Well-Timed Product Recommendation from a Store Floor Hero

Uncover the power of in-store sales influence and see how associates, not displays, guide customers to choose your brand with confidence.

How Active Lifestyle Brands Are Powering Growth Through Wholesale in 2025

Active lifestyle brands are powering growth in 2025 through wholesale, turning retail partnerships into a strategic sales engine.

Ensure Your POP Efforts Actually Show Up (and Stay) In-Store

Associates can use mobile tools to capture in-store merchandising, helping brands ensure displays are set up correctly.

How Outdoor Brands Can Make the Most of the Trends in the Second Half of 2025

Outdoor brands have a critical window in H2 2025 to act on fast-moving trends—from Gen Z shopping habits to in-person retail experiences.

Back to School Product Knowledge Basics – Why Associate Training Matters

Back-to-school season brings a surge of in-store shoppers. Learn how product knowledge & effective training turn undecided customers into confident buyers.

Rep Visits That Stick: Building Ongoing Support on the Floor

What makes a great sales rep in retail? Trust, consistency, & real value turn reps into brand advocates.

The Human Element: Unlocking The Strategic Value of Your Shop Floor Heroes

Learn what makes a “Shop Floor Hero” and how brands can empower associates to confidently recommend their products & be a real driver of in-store sales

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