“We want to increase brand awareness.”
In my role as a Senior Client Success Manager at ENDVR, this is something I hear all the time when speaking with clients about their goals.
Brand awareness is tricky. There are tons of ways to measure it, and most of them are expensive or hard to tie back to in-store results.
Whether you’re in marketing or in sales, you probably know from experience that sales associates hear it all. They know what customers walk in asking for, which brands get mentioned by name, and which ones need a bit more explaining. That makes them one of the best (and most underused) sources of insight when it comes to brand awareness.
But how does feedback from the store floor make its way to you? Anecdotally from your sales reps, through sporadic emails, or perhaps never?
A well-structured survey, delivered through platforms like ENDVR, can provide a centralized hub of real-time data from your entire retail network.
As someone who used to work in brand marketing, I can tell you: this kind of direct input from retail staff would’ve been a game-changer. With ENDVR’s Sales Associate Surveys, you can easily survey floor staff from all of your key accounts, with answers compiled in one place. Use the feedback you collect to gain insights on:
- Customer Sentiment & Engagement: For a quick temperature check on how your brand is perceived in market & how often customers are seeking you out (ie; “How would you rate customer interest in our brand compared to other brands in the same category?”)
- Product Knowledge: So you understand where you might be missing the mark with your training materials. Are associates struggling to articulate the value prop of your latest sustainable innovation, or the technical benefits of a new fabric?
- Marketing Campaigns: Helping to validate the effectiveness of your marketing efforts (ie; “Are there any specific events or promotions that have been particularly successful?”)
- Competitive Landscape: See how you measure up to your competitors on the sales floor, from the people who see & help customers make purchasing decisions every day (ie; “How would you rate customer interest in our brand compared to other brands in the same category?”)
- Shopping habits: So you understand how customers are shopping for the products you sell
- Anything you want – creativity is encouraged!
These are just a few ideas to get the juices flowing. Sales Associate Surveys are generally overlooked and underutilized within ENDVR’s core products. It’s why I encourage everyone to start using surveys as part of their strategy on ENDVR.
Surveys are a simple way to start a bigger conversation—with the people who talk to your customers every day. They help you see what’s working, what’s missing, and where there’s room to grow. And when you pair that feedback with tools like education and rewards, you’re not just gathering insights—you’re building stronger partnerships on the floor.
